Product and Price Essay Example | Topics and Well Written Essays - 1000 words

Product and Price - Essay Example The core product cannot be touched because it is not the tangible physical product. It is the benefit that customers will get from using the WBC’s product. The actual product is the physical product produced WBC. Finally, the augmented product is the intangible part of the crystal clear, granite filtered mountain water. It is the added value of the product which can be in the form of the after sales services provided by WBC after making purchases. Another value is the customer service support provided by the company. The product life cycle theory divides marketing into four sections or stages. The stages include the introduction, growth, maturity, and decline stages. The crystal clear, granite filtered mountain water developed by the company has not yet sold the product. It means that the product is at its introductory stage. The Boston Consulting Group Matrix (BSG) is a marketing theory helps in determining the group in which a product is based on how it is doing. The matrix assesses the product on two dimensions. The first dimension looks at the growth of the product in this market. The product produced by WBC can be described as being a basic need. It means that the growth in the market is expected to be high. The second dimension measures the product’s market share as compared to the largest competitor in the industry. The crystal clear, granite filtered mountain water has a low market share because it is new in the market. According to the analysis of the product, it can be classified as a Problem Child in the matrix, especially because it is a new product in the market. Service marketing includes the of selling services provided by a company (Pride, 2010). WBC is currently selling a product, but it can gain a competitive advantage by providing after sales services. These forms of services help WBC market itself to its consumers. It will also help the computer gain a reputation of providing the best

Public Health and an Epidemic Essay Example | Topics and Well Written Essays - 1000 words

Public Health and an Epidemic - Essay Example You know that it is hurting you and your whole body system but you cannot see it. You want to confront it but you cannot find it. You want to eradicate it but you cannot touch and catch it. Those are your predicaments. You appear to be the loser to the adversary which you cannot even tell if it is there or no longer there. In the meantime, this very tiny creature which attempts to destroy your whole human faculties keeps on multiplying and multiplying by fighting its own host which is you in order to survive. At the other side of the coin, here you are also fighting for your health and life against a virtual unknown and an invisible folly. Yes, it is a fight to survive between you and this mysterious foe. Who survives is a question you cannot resolve, despite all the knowledge and information which you have stored in your brain which this opponent ironically does not have. Then, you turn to Charles Darwin who utters "survival of the fittest".3 You have to be the winner. You have to b e the fittest else the homo sapiens becomes an endangered species or consequently extinct. In this study, the publi... Then, you turn to Charles Darwin who utters "survival of the fittest".3 You have to be the winner. You have to be the fittest else the homo sapiens becomes an endangered species or consequently extinct. Owing to the premises laid down above, it is therefore imperative that once an epidemic becomes noticeable, researches must be made to identify and define the killer. In this study, the public health topic selected is Chlamydia, a sexually transmitted disease. While it is very well under control by the use and management of certain antibiotics, there has been reported resurgence in alarming proportions.4 In the United States of America in the year 2006, there were more than one million cases reported to the Centers for Disease Control and Prevention (CD), an agency under the Department of Health and Human Services and there is reliable information that the figures of unreported cases are substantial. Chlamydia is a very important selection because it bears to infertility and to inborn infections which are sometimes irreversible, including pre-mature deliveries. It means that it is a threat to life especially of the innocent babies. 5 It is also worth to note that there are opinions commenting that people with Chlamydia are likely to acquire AIDS. Variant characteristics of Chlamydia Chlamydia being a sex disease, it is perceived to be common to people who are still within the active sexual life range It does not matter what race or gender one belongs to be exposed to the disease. As far as concerning occupation, this epidemic will not care whatever profession the person has although the probability of infection should be naturally high to those who trade with sex (like prostitutes, entertainment and hospitality workers) and those prone to have such unconventional