Financial markets

Financial assets are made up of securities, stocks and derivatives. These are claims to the cash flow generated by real, tangible assets which are the lands, buildings and machineries we use. These pieces of paper are how citizens of highly developed countries increase their wealth. Wealth generation involves risk, for no business activity is certain to provide returns. Financial markets allow investors to participate in money-making ventures without being physically present in the project site.Most risk tolerant individuals prefer stocks, for it has the potential to yield very high returns, while conservative ones go for bonds which provides a steady, fixed income. In this activity, stock trading is the main focus. Objectives Just like any investor, generating cash flow was the primary goal. The amount of cash to be gained from trading should compensate the risk undertaken. The goal was to achieve steady growth. The expected was return is 40%. After setting the required return, a po rtfolio strategy was chosen.Assets were then selected which would comprise the efficient portfolio– provides the highest return for a given level of risk. Fundamental analysis was the method used to pick the stocks. Diversification was another tactic used to maximize return while spreading the risk. Construct a portfolio Portfolio construction was a tedious task. I had to weigh the risk and returns, and sometimes, to trust my gut feel. Stock prices, as studies have shown follow a random walk movement. The approach used was a top-down portfolio construction. A portfolio is basically a collection of investment assets.The type of assets to be held was first determined. It was then followed by security analysis to pick out the stocks deemed profitable. Diversification was one principle used in choosing the stocks. It simply meant that equities from different industries were held in the portfolio so that risk exposure was limited. Shares from the software industry (RIMM, JAVA), ar ms(SWHC), pharmaceutical (GERN), computer (PALM), insurance (HUM), health care(HMA), power (FL), SAM, metals and mining(AUY, AA) ,oil and gas(IEO), index fund(SWPIX), cement(CX),AXP Asset Analysis Fundamental analysis was mainly used in the decisions undertaken.This approach uses earnings and dividend prospects of the firm, expectations of future interest rates, and risk evaluation of the firm to determine proper stock prices. It relies on the company's financial health indicators. The stocks’ annual growth rate, quarterly earnings records, and P/E (price-to-earnings) ratios were measured. Historical data was also used. One such statistic is the EPS, or earnings-per-share ranking. PALM stocks were bought since the firm’s return on investment was stated at 2470. 70%. Also, on the day that it was traded, it was lower priced.Smith and Weson, SWHC had a P/E ratio of 5. 50%, an ROE of 19. 7%. Thus, a total of 4000 shares of SWCH were bought. Alcoa, or AA’s ROE was 16 . 20%. Its EBITDA was 5. 45 B. Meanwhile, its P/E ratio was 11. 60 and its annual dividend was at . 68 per share. Alcoa looks financially healthy, but was expensive, so only 1000 shares were purchased. Similarly, FPL’s ROE was 14. 6%. Its P/E ratio was 12. 7%. Its EBITDA was 4. 47 B. The market values FPL shares highly. But, I found it unsmart to invest in highly valued stocks, because market perceptions fluctuate wildly. Thus, I only acquired 700 shares of FPL.RIMM had an ROE of 30. 60%. Its P/E ratio was 50%. For me, RIMM shares were really costly. In fact, it was has the highest cost per share in my portfolio. But I was attracted to its financial forecast. Furthermore, its 52 week high was at $148 so I found the $80 per share enticing. I thus bought 1000 shares from RIMM. HUM had an ROE of 19. 9% and a P/E ratio of 18. 00. It was quite overpriced, so I only bought 1000 shares. HMA was the lowest priced stock in my portfolio. But, I decided to purchase it believing that dem and for health care services will increase in the near future.CX, compared with its competitor, Heidelberg cement had higher earnings and historically displayed returns higher than the market average. I bought 1000 shares. I also bought SWPIX, an index fund as a comparison for the return of my trading activities. Event Selection One of the most remarkable news was the launching of PALM’s Pre. With the belief that the Pre will be hot in the market, just like Apple’s I-pod, I bought 4,000 shares from PALM. I deem that the future value of PALM will increase more than two-fold once the Pre is introduced. The hype will push the price of its stock.Thereafter, I can sold my shares at a profit. In addition, the popularity of smart phones, or phones which serve more than just talking devices was forecasted to increase steadily in the near future. Aside from purchasing PALM stocks, I decided to buy shares from BlackBerry’s maker, RIMM. News of the global swine flu outbrea k prompted me to purchase HMA shares. HMA , a healthcare provider would have more profits if the flu would become widespread. In addition, Citigroup upgraded HMA shares from hold to buy. Meanwhile, the news on the pending sale of JAVA drove me to sell my 1000 shares.Monster stocks which were identified two weeks in a row included AUY. The information urged me to buy 3000 shares of AUY. Behavioral Finance Even if information processing were perfect, it seemed that investors tend towards irrational decisions. In hindsight, these behavioral biases largely affected how I framed questions of risk versus return. Psychologists have found that individuals blame themselves more when an unconventional decision turned out poorly. Based on regret aversion theory, buying a blue-chip portfolio that declines in value is not as painful as experiencing similar losses on an unknown start-up firm.Losses on the blue-chip stock can be more easily attributed to grim luck rather than bad decision. To avoi d future remorse, I did not include stocks from start up firms. I considered less-well-known firms to be more risky. Even if potential gains can be realized from new firms due to their tremendous growth capacity and often undervalued stocks, I steered clear from such path. Instead, I trudged towards the tried and tested road and concentrated on well-established companies like Alcoa, Smith and Weson and Cemex, and popular companies like JAVA and RIMM.Availability bias is rooted on the concept that people base their decisions on the most recent and meaningful events. The more current or up-to-date the information, the more profound would be its effect on the investor. In the late 1990's, investors got caught up in the internet mania, which caused them to disregard the risks. I suppose that people naturally get lost in the moment. In fact, I purchased HUM stocks based mainly on the news that Humana was named top payer of pay claims. With the positive publicity of Humana, I projected th at its value would also increase in the market, making it an insurance of choice of the public.According to behavioral finance theories, people are overconfident, especially when they experience success. One main source of overconfidence pointed was that, most individuals consider themselves to be above average in terms of skills. This behavior was apparent when even greenhorn investors experienced exceptional growth in technology stocks of the 1990’s. As the stocks continued to climb, investors began to ascribe much of their triumph to their ability to make shrewd investment decisions. Personally, I thought that my projections on the oil and mining industries were more accurate than the foresight of other investors.I thus bought a total of 2000 IEO shares in two different occasions. My rationale was that, oil prices would rise, because it already dipped this year. The same level of smug overconfidence applied to my AUY stock acquisition. In times of crisis, I reasoned, peopl e would splurge on objects which have economic value. In my mind, a woman with money will likely choose a Louis Vuitton bag due to its resale value, than a Prada, even if the former were more expensive. Gold jewelry too, will have high demand, since it can be pawned. Thus, AUY, a gold mining firm was a reasonable buy.Humans have a tendency to seek or interpret information in a way that would confirm one's preconceptions. Conversely, information which contradict prior beliefs would be avoided. This type of selective thinking is called the confirmation bias. With the positive financial data I had gathered about SWHC, I already had a mental picture of its performance. However, since it is mainly an arms company, an industry which I am not well aware of, and less publicized as compared to energy firms, I still had to substantiate my expectations. True enough, the earnings of SWHC grew consistently.The information I needed to verify my previous opinion was made available. I decided to pu rchase 1000 shares at two different occasions. I bought the first share at $5. 68 and the next 500 at $5. 46. My decision turned out bad, since I decided to sell half of my SWHC shares days later, at a lower price of $5. 29. This action of mine is reflective of the loss aversion theory. It refers to the propensity of people to lean towards avoidance of losing a certain amount than gaining the same value. Losses are considered to have heavier emotional impact than do gains.Observing that the price of SWHC is quite going down, I disposed half my shares. I would rather sell at a marginal loss of . 27 per share than wait for the SWHC stock to plunge deeper than lose much more. However, I decided to keep half the shares. Why? Because I wanted to at least break even with my losses, just in case the price goes up, a behavior quite related to gambler’s fallacy. According to the gambler’s fallacy, investors liquidate a position after it has consistently gone up. It is also call ed the Monte Carlo fallacy.It rests on the belief that deviations from expected behavior which occur repeatedly will eventually be countered by opposite movements. For instance, a huge increase in stock price will eventually be corrected by the market, thus the difference should be exploited right away. This belief that high prices are temporary was illustrated in my trading of GERN shares. I bought 4000 shares from GERN at 6. 37 per share. Since the price to book ratio is 2. 02, the stock appeared to be highly valued by the market. But, the return on investment, and EBITDA of GERN is negative, indicating that it is not good for medium term investments.I wanted simply to buy and sell the shares. To take advantage of its high market value, the 1000 shares of the 4000 GERN stocks were sold at $6. 61. In addition, the news regarding the probability of Oracle selling Sun Microsystems prompted me to sell my shares in JAVA. Oracle’s move would mean that JAVA is not performing well. Thus, I had no desire to be part of the lowering of its market value When the news was announced that Palm and Dell lead the technological race,I decided to purchase its stocks. In addition, Palm was about to launch its Pre, a handheld technological device.Palm was a company with huge potential growth, I surmised. I wanted to take advantage of the boom it will undergo once its new product floods the market. Given such information, I bought 4000 shares of the company. Apparently, I wasn’t the only investor clamoring for PALM’s shares. The market over reacted to the statement that Pre is predicted to be the next It thing. This kind of behavior is called overreaction. According to market efficiency, new information should be reflected almost immediately in a security's price. For instance, positive reviews should raise a business' share price.The new share price should not decline even if no fresh information has been released since. Reality, however, tends to challenge this concept. Usually, stock market participants predictably overreact to the most recent information, creating a larger-than-expected effect on the price. In addition, it also appears that this price surge erodes over time. The herding or bandwagon effect simply states that investors move in a certain popular direction. They tend to mimic one another. The huge volume of PALM shares traded enticed me to join in the trend.I had the same mindset with my purchase of IEO shares. The number of subscribers has been increasing since December 2008. Thus, I decided to buy in. Furthermore, on June 1, 2008, IEO was at its 6 month high at more than 900,000 shares. I decided to purchase an additional 1000 shares at $47. 55 . The same theory applied with my purchase of the AUY shares. It was considered hotstock due to its increasing volume in the market. Lastly, the news on CX’s reorganization did not entice me to buy its stocks. It announced that it would restructure its top management ef fective May 15.But, I only decided to buy 1000 shares two weeks after. I did underreact to new information Expected Return I expected a 40% return for my portfolio. But, I was largely disappointed. The portfolio return was a mere 3%. Since the current risk free rate is at 5%, the asset return is 3% and the standard deviation is . 00334, the Sharpe ratio is -5988. 024 . Based on this calculation, I was not successful as an active portfolio manager. I would have done better if I bought an index fund. My trading performance was largely disappointing. I relied too much on fundamental analysis.I could have used technical data more, to incur larger profits. For starters, I depended heavily on P/E ratios. P/E ratios, it turned out are simply market forecasts, but not highly reliable. Also, I should have taken the risk with undervalued, high growth stocks. These start-up firms could have provided me with returns I could have also used the CAPM, where Re=Rf+(Rm-Rf)B. By comparing a stockâ₠¬â„¢s return relative to the market average and risk free rate, I would have a more precise gauge of whether the asset has high yields. Lastly, I wasn’t able to observe the market closely for I only traded at night.

Colleges should provide as much money for sports

In todays generation book is not the only knowledge which is enough for practical life, practical knowledge is equally important as the knowledge which we get from books. In context of Nepal schools and colleges don't seem to provide as much money for sports activities as they provide for libraries. Many people think that book gives us all the cognition but I disagree. We live in a generation filled with competing students. Yes, it is true that studies are the most important pillar for student's good uture but sports is equally important.Regular participation in sport activities will help a student to keep his/her body fit and mind fresh. If students are involved in sports then they will know what they're good at, because there is a very good career in sports too and they may even choose to follow that career. Colleges spend too much money for libraries but hesitate to spend money for sports but it is not healthy to do so even biologically because if a student only studies and doesn' t take part in ny sports activities then his mind automatically becomes dull and all that he has studied might not get inside his head, which will be useless.Its 21st century, a modernized time, where people are interested in people who are good at both education as well as sports. It isn't enough for people to be good Just studies; they should also be good at sports. As it is said â€Å"A sound soul dwells within a sound mind and a sound body', Just like that sports helps us our maintain our physical fitness nd mental abilities come to the conclusion that a good physical condition creates a strong mental power.Just studying makes people dull and Just sitting in one place for a long time makes us lazy and physically unfit. I know we students should study but we should also give our body some time to relax by playing games so that it can get some break by all that studying. Some parents might think sports are unnecessary but it is actually very important for a child to go out and pl ay and have some fun.

Business Reasearch Method Part 1

Business Research Methods Part I Sara Gonzalez QNT/561 March 19, 2013 Business Research Methods Part I A business organization must make tough decisions when faced with a dilemma. They could be rising costs, employee turnover, or in the case of British Petroleum (BP), safety. The recent explosion, deaths, and environmental impact of the deepwater Horizon oil drilling platform in the Gulf of Mexico brought the question of drilling platform safety to the forefront of the news, continuing to do so over two years later. The disaster is one of the more recent events and â€Å"is the largest marine oil spill in history† (Cleveland, 2013).Research Question The dilemma that BP faces is keeping their employees safe while working in an industry known for its immediate danger. Are there warnings in the form of safety incidents that show likelihood that an event similar to the deepwater Horizon could happen again? Research Design A case study, â€Å"also referred to as the case historyâ €  (research text) is used to â€Å"obtain multiple perspectives of a single organization, situation, event, or process at a point in time or over a period of time†. (Cooper & Schindler, 2011, p. 81) The research for this case study will include safety reports from many global oil companies. The purpose for researching many companies is because â€Å"When multiple units are chosen, it is because they offer similar results for predictable reasons† (Cooper & Schindler, 2011, p. 181). It is expected that researching different oil companies will show a common factor in safety incidents leading to catastrophic events. Sample Design A non-probability sample design will be used for collecting data. However, to select effectively a sample design certain questions must be answered.They include, â€Å"What is the target population? What are the parameters of interest? What is the sampling frame? What is the appropriate sampling method? What size sample is needed† (Coop er & Schindler, 2011, Chapter 14, Steps in Sampling Design)? Target Population Our target population will consist of the employees at BP that can provide or have access to statistical data related to our research question. This includes workers who are exposed to the possibility of injury while performing regular day-to-day job duties. Parameters of InterestPopulation parameters will describe the â€Å"variables of interest in the population† (Cooper & Schindler, 2011, Chapter 14, Steps in Sampling Design). These include the sample mean, sample variance, and proportion of safety incidents to incidents resulting in injury. Sample statistics will serve as a â€Å"basis of our inferences of the population† (Cooper & Schindler, 2011, Chapter 14, Steps in Sampling Design). Sampling Frame The sampling frame will be a list of the subjects that make up the population of our sampling design. Characteristics can include age, work experience, and position within BP.Appropriate Sa mpling Method Our sampling design is limited to team member Scott Thrasher’s exposure to BP’s employee population. Again, a non-probability sampling design is the most appropriate method because it does not require the entire affected population at BP and only relies on the subjects who are readily available to him (Crossman, n. d. ). Sample Size At this point we have not established a standard for sample size. It is, however, agreed that a larger sample will provide the most accuracy, precision, and least chance for error (Cooper & Schindler, Chapter 14, Steps in Sampling Design, 2011).References Cleveland, C. J. (2013). Deepwater Horizon Disaster: Deepwater Horizon oil spill. Retrieved from http://www. eoearth. org/article/Deepwater_Horizon_oil_spill? topic=50364 Cooper, D. R. , & Schindler, P. S. (2011). Business Research Methods (11th ed. ). Retrieved from The University of Phoenix eBook Collection database. Crossman, A. (n. d. ). Types Of Sampling Designs. About. com. Retrieved from http://sociology. about. com/od/Research/a/sampling-designs. htm

The Womens Question in Nineteenth Century India Research Paper

The Womens Question in Nineteenth Century India - Research Paper Example Here, the social institutions of caste and patriarchy combined leading to the oppression of women in more ways than one. On the other hand, the pressures of modernity that arose from the colonial quarters was something that led to reformers within the Indian society feeling the need for change in the way the society was structured. The burden of this modernizing impulse was then transferred onto the women of the society. This followed, again, a traditional notion of women being the bearers of the honor of a society. This move in the direction of modernization was something that can be seen to be an expose of the chinks in the Indian society and the blindnesses that it was prone to. The reformers often made the mistake of viewing upper caste Hindu society as Indian society, ignoring the members of the lower castes, the Muslims, the Sikhs, Christians and Parsis and so on and so forth. This tendency was due to the privileged position that many of these reformers came from and this cloud ed the judgement that any of them made in this regard. The writings of many women writers of this era however, posed questions to these movements and made them aware of the need for a reassessment of the problems that pre-colonial traditions posed and the ways that were being employed for the purpose of engaging with them. The complexities of the situation can be assessed from the fact that there was a great deal of differences as far as the hierarchies of caste within the different parts of the country. In Haryana, for instance, as Prem Chowdhry points out, the Jats who were primarily cultivators, held one of the most important positions. They were considered to be as important or more, as the Brahmins and the Rajputs who held higher positions than the cultivators in most other parts of India (Chowdhry 307). This had many implications for the condition of women and the colonizers’ ideas regarding what needed to be done for them. An understanding of this situation requires kn owledge of what the economic conditions of the time were in a place like Haryana. The economy was almost entirely dependent upon the agriculture of the place. As a result of this, the position of the cultivators was quite important in the larger scheme of things. Here too, there were certain changes that the role of women underwent as a result of the

Money judgment Assignment Example | Topics and Well Written Essays - 1000 words

Money judgment - Assignment Example Unless you make a will, your favourite persons may fall in problem when you will be no more in the world because the laws of intestacy suggests that your estate will not automat-you to realize easily what's the result of not making a will. Before making a will you need to be sure of the total sum of the property you have and you would like to distribute. Furthermore, you also have to know the fact among whom persons you can distribute the property by making a will. I think it's better for you to make a reciprocal will so that you and Jennifer can mirror each other in that case when one of you will die the property will go to the survivor and then to your children. There are certain elements what make a will legal. -"You should never attach anything to your Will by way of a paper clip, pin or otherwise or in any way leave any mark on it. Such marks can cause great difficulty when it comes to prove your Will in the probate registry. -You should have an idea about the tax liability on your death as many married people are quite unaware of the potential tax bill they leave to their family on the death of the second partner" (Life Insurance.com.uk., n.d.). In spite of achieving cherished effect it contains mentionable draw back from inheritance tax system, because the liability goes to inheritance tax that's why in the time of next death of the survivor, this tax will go to your join property. It has been decided in the tax year of 2006/2007 inheritance tax is not necessary to pay between the spouse. "Transfer between spouses is generally free of inheritance tax. If an individual simply leaves all their estate to their surviving spouse then the nil-rate band is effectively wasted" (Deloitte, 2007). When (Mr. Hoames) you will die having made no chargeable transfers when your survivors will not be benefited by this nil-rate band. If you leave your enter estate to Mrs Jennifer and she will set 312000 of nil rate band against her inheritance tax estate. However, this tax liability may go to the others (such as your relatives) if the total value of the property exceeds 285,00 (2006-2007). And excess value above the nil rate band up to 312000 (2008-2009) is liable to inheritance tax at 40%. This figure is called "nil rate band" HM revenue and customs: rates and allowances (HMRC (HM Revenue & Customs). (n.d.). "Alternatively, it may be possible to pass on some of the assets on first death but enable your spouse to still have financial security after your death by using your will trust" (Money Minder, 2005). You can use the nil rate band by making an effective will and in this way you can save 114,000 and control your own inheritance tax planning. I hope, you

Project Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Project - Annotated Bibliography Example In line with the existing situation, the author wants a change of approach including the evaluation of the different psychological conditions to ascertain the extent of usage. The argument by the author is based on the research findings that are indicated in the article. In conclusion, the author addresses vital issues existing in the treatment of psychological diseases which are also important for both patients and doctor. In fact, little or no research has been conducted to develop the standards of severity of the disease. Therefore, there is not a conclusive finding or a premise to which the disease can be compared or used to treat the disease. The article covers the issues that have attributed to the finding illustrated and offer suggestions to support of treating the disease. The article by Pao and Bosk address anxiety with respect to sick children and adolescents. The article focuses on the impact of anxiety disorder on ill children. The focus of the article is on anxiety which is a common reaction but targets medically ill children as the scope of the research. The impact of sickness and its contribution to Anxiety disorder is the subject of the article. The authors state that chronic medical illness is a risk factor for the development of anxiety disorders. It may occur as a secondary event resulting from secondary biological mechanisms which may be related to the child’s medical illness. In fact, other issues may affect the medically ill child and contribute to the development of anxiety disorders. These issues include parental anxiety resulting from the child’s situation. In conclusion, the article addresses important issues in handling medically ill children with respect to anxiety disorders. Sauter, F. M., Heyne, D., & Westenberg, M. (2009). Cognitive Behavior Therapy for Anxious Adolescents:Developmental Influences on Treatment Design and Delivery. Clinical child & family Psychology Review, 310-335. The article by Floor M. Sauter, David

Love Mary Cassatt's style was heavily influenced by Essay

Love Mary Cassatt's style was heavily influenced by - Essay Example In 1914, the technique that she had adopted in impressionism gained recognition as she was awarded Gold medal for her contribution in the technique. Edgar Degas and the Japanese form of art influenced her initial poses in her paintings when lines had been introduced in her pieces, and motion incorporated to bring life into her paintings (Brill, 87). The major themes that she captured in her work were that of the feminine features. Most of her paintings were full of scenes of mothers and their daughters. Through impressionism, she managed to depict these images vividly and establish a use of color to bring interest among her viewers. Some of her famous works include â€Å"The loge† and â€Å"cup of tea.† Apart from the impressionistic movement, her love for the Japanese prints contributed to her development of intricate patterns in her work. Mary Cassatt was a dominant member of the impressionism movement. Though not recognized as an established impressionist, her works led to the spread of the movement, especially in America. Her studies that depicted mothers and children suggested she was a female

Global Warming Term Paper Example | Topics and Well Written Essays - 750 words

Global Warming - Term Paper Example United States has not properly addressed the problem of global warming (Besel 162). Therefore, the subject of subject of global warming is live and undisputed scientific fact that the nation should address quickly. Many scientific activities are responsible for the global warming that people experience in United States and the globe at large. United States is becoming dangerous warmer because of emission of greenhouse gases. These gases include methane, nitrous oxide, and carbon dioxide. The gases have adverse effects on the environment because they cause pollution. This artificial problem contributes largely to global warming. This is an assertion that the scientific activities drive the climate change and global warming. Scientists have disputed the claims of their responsibility in global warming in various ways. To start with, the scientists argue that carbon dioxide does come from their activities. To them, burning fossils generates a lot of carbon dioxide in the atmosphere. Thi s is an attempt to assert that they do not take any activity in the problem of global warming. They claim that that they have put proper mechanisms to eradicate the emission of carbon dioxide. Second, the scientist stresses that carbon dioxide has been increasing in the atmosphere before the industrial developments. They scientists insist that other types of natural energies such as solar play a big role in global warming. The scientists argue points out those natural sources such as eruption of volcanoes evolve a lot of carbon dioxide in the atmosphere (Griffin 112). The scientists blame their critics for distorting scientific information to assert their points. Third, the unchallenged scientific fact emanate from the measurement that scientists take on the amount of carbon dioxide in the atmosphere. These measurements indicate that burning of forests and fossils contributes to generation of harmful gases to the atmosphere. This is an attempt to deny their responsibility in their c ontribution to the global warming and climate change. They argue that natural fluctuations attribute to the sudden increase in temperatures (Maslin 27). It is evident that the undisputed scientific facts have played a big role in global warming. The facts are fallacious. To start with, there was no global warming before scientific revolution. This era of scientific expansion in knowledge and research led to the growth of industries. A natural mechanism ensured a right balance of carbon dioxide that natural processes emitted (Griffin 112). The issue of global warming came into been after the mushrooming of industries. It is therefore a lie for the scientists to claim that they do have a role in the global warming menace. The scientists’ assertion that the current global warming is because of natural fluctuations in the environment is overtly misleading. This is unchallenged scientific facts. The earth has experienced all these climatic swings but there has never been an alarmi ng effect on temperature. It therefore means that scientific processes are responsible for the increase in temperatures in the atmosphere. It is a conspiracy of scientists not to give information of their contribution to the global warming (Besel 163). This is despite the fact that the scientists have the right equipment to provide a qualitative explanation of the issue of global

Care n Christian Communities Essay Example | Topics and Well Written Essays - 250 words

Care n Christian Communities - Essay Example the rope have responsibility over the other, but individuality and the reactive process divides the individuals responsibility over whether to hold onto the rope, or to pursue his passion (Richardson 26). The two people cannot be the same person. This is because they are dressed similarly, but one has a rope tied on his or her waist. They were also coming from different directions. Their difference in thoughts also suggests that they have totally different personalities. One person is wise while the other does not demonstrate wisdom in his words (Richardson 80). In this fable, the person holding the rope empowers the one suspended to make a decision. The man who is suspended by the rope is empowered to make a choice between helping himself and being set free. The suspended person is, therefore, the ultimate decision maker (Richardson 67). One can identify their role by analyzing the situation they encounter. This can be done by judging ones responsibility, and whether the other person is willing to participate in that responsibility. It is equivalent to taking leadership in a situation. I contribute to new possibilities in such situations by offering options or choices that can be made (Richardson 180). One core concept of family systems theory is communication. Family systems use regulatory patterns of interaction and communication in the process of adapting to external and internal changes, and this leads to development of rules and roles governing individuals. In this fable, the two individuals must interact in order to come up with a solution. They both have to make contributions in order to overcome the situation they are facing. One person has to hold on tight while the other has to make a choice of pulling himself up. This core concept provides a compelling view that suggests individual are affected by societal patterns, and they have to contribute to it (Richardson

Business Management System Essay Example | Topics and Well Written Essays - 2500 words

Business Management System - Essay Example That's why special attention must be paid to hardware vendors, because even the most qualities software occurs to be low productive when it runs on outmoded facilities. Quick and wide range telecommunications should be used to hasten data exchange between parts of the BMS, such as optical fiber, satellite communications, 3G networks for mobile user of the system, etc. Usage of the most current technologies raises quality of service and reduces modernization costs in future. System reliability and survivorship are also very important issues. There are a lot of technologies developed for ascending of IT system reliability: backup servers and channels, RAID massive, caching and compression of data, etc. (Jones, 1986) It is important to choose competent software vendor or developers company for creating the software part of BMS. On selection of software provider it is necessary to gather information, on what sort of software it is specialized in, how many completed projects it has and if the customers are satisfied with the product of the company. (Brooks, 1995) It is also impossible not to admit importance of human factor during use of information system (Maslow, 1999). BMS must have comfortable and easy-to-understand user interface, so as novices in company could quickly to know about the system. Only simultaneous taking into consideration of all these factors allows creating really usable and productive information system, which will satisfy DVLA's requirements for the licensing information system. Possible benefits from the BMS for the organization: Elimination of Costly, Inflexible Legacy Systems Improved Work Processes Increase in Access to Data for Business Decision Making Upgrade of Information Technology Infrastructure Increased Control of Work Processes by Staff Reduced Paper Documents Greater Accuracy of Information with Detailed Content Improved Cost Control Increase in Customer Response Time Improved Monitoring and Quicker Resolution of Queries Quick Response to Business Operations and Market Conditions Improved Competitive Advantage Improved Supply-Demand Link with Locations and Branches World Wide Unified Customer Database Improved International Operations Improved Information Access and Management Throughout the Organization Information Entered Once into System Provides Functionality to Interact with other Modules The critical success factors of the BMS are: Clear forming of goals Effective and creative work of management Competent recourse management Keeping project time and recourses frames Understanding of consequences of the system implementation Involving staff in implementation process Also paying more attention to communications with the stakeholders is important for implementation of the Business Management System. The success of a project can be highly influenced by the support or otherwise of key stakeholders. A more iterative process, with more effective-working relationships between stakeholders allows compromise to be based on a more objective understanding by everyone. This process requires that managers and staff have both application and

Business law Essay Example | Topics and Well Written Essays - 2000 words - 1

Business law - Essay Example (c) the provision, criterion or practice puts or likely to put B at that disadvantage and (d) whereby A cannot justify his actions in pursuit of achieving a legitimate aim (legislation.gov.uk, n.d.). Thus, indirect discrimination can arise out of an employer’s policy applicable to everyone in the organization but happens to put a particular protected characteristic at a disadvantage. Sex is one of the nine protected characteristics under Equality Act. Indirect discrimination described above is a prohibited conduct in relation to the protected characteristics, subject to exceptions. The acts of discrimination as described above are applicable to persons or an individual with a protected characteristic. It also includes perceived discrimination. To cite an example of indirect discrimination in respect of a protected characteristic of sex, it is an indirect discrimination on the grounds of sex to impose a condition on a woman employee having young children to be cared for, to wor k in night shift. However, an employer can justify his policy if he could show that he has acted reasonably during the course of his business as a proportionate means of achieving a legitimate aim which might be a lawful decision. ... Since stock prices would arrive late in the afternoon, requiring an employer not to insist employees to sit late in the afternoons of winter seasons is not justified since it is a legitimate need for the business to get stock prices for which there are no alternatives (ACAS, 2011). It was held in British Airways v Starmer (2005) that the employer erred in requiring a full time woman pilot to work 75 % part time as against her request to work on 50 % of the time to take care of her children since it amounted to act of sec discrimination having the potential to affect a significant portion of women workforce and the employer failed to provide evidence to justify application of provision or practice. (Painter & Holmes, 2012, p. 259) . Qn 2. This is a case of harassment defined in Equality Act 2010 and EU Directive 2000/78 as an unwarranted or undesirable conduct which has the potential of causing threatening, hostile, degrading, and humiliating or offensive environment or has the effect of violating dignity. This can take place in relation to any of the protected characteristics. Sexual orientation is one of them. The definition demonstrates the severity of the problem of harassment at workplace that pollutes the workplace environment. It is a prohibited conduct as per section 26 of the Equality Act as described under sub section 26 (1) (legislation.gov.uk, n.d.). Equality law allows other employees to complain even if the harassment is not directed at them (ACAS, 2011, p. 2). Thus Allan can file a complaint before the Employment Tribunal within six months of date of commission of harassment extended from three months as decided by House of Lords as a result of series of

Why Studying in America Is the Best Decision Any Student Can Make Essay Example for Free

Why Studying in America Is the Best Decision Any Student Can Make Essay One of the most wonderful things about higher education in America is that it varies from institution to institution. There is no â€Å"one size fits all† college experience as each individual university has its own standards and traditions, making it easy for anyone pursuing a degree to find the college that is right for them. At nearly all American schools, there is a seemingly infinite list of degrees to choose from as well, many of which can be tailored to meet the students’ individual needs and interests. Perhaps this explains why so many international students choose to study at American institutions. Every year, the US Department of State’s Bureau of Education and Cultural Affairs receives nearly 25 million inquiries from hopeful students around the world interested in studying in America (â€Å"Why International Students Come to Study at American Colleges and Universities†, Brain Track, 2011). Equally, statistics show that more international students study in America than in any other country in the world. While many similarities do exist between American and International universities, the American college system surpasses all others in quality, flexibility and diversity, as well as being far more culturally expansive, making it the best place to attend school at a college level. Higher education in other countries such as France, for instance, is offered at little or no cost to the students. Any American student accustomed to paying the sometimes very expensive tuition fees of US schools would most likely start packing their bags and dusting off their passports as soon as they heard this. What many people forget is that tuition pays for not only a general education, but the overall experience as well, including life on campus. The majority of American college campuses are kept very up-to-date, while still maintaining their individual charm and historic backgrounds. Class settings vary from small, intimate classrooms with a capacity to hold only twenty students to large auditorium-style classrooms that will seat two-hundred or more. Most classrooms provide students access to the best possible technology and resources to aid their learning. There are a great deal of wonderful student services available outside of the classroom, too, including abundant libraries, computer labs and tutoring centers which are generally available to all students at any time. For students living on campus full-time, the list of perks continues: Comfortable dorm rooms, plenty of on-campus cafeterias and restaurants, full-service fitness centers, student lounges, and more. This easygoing environment makes it easy for students to succeed. Now, compare that picture to what is most often found with free international schools: Ancient, structurally unsounds buildings holding cubicle-like classrooms, out-of-date (if any) technology and resources, incommodious dormitories and far less to do on campus. That doesn’t sound like an environment that would fortify students’ desire to obtain an education, especially when coupled with the almost impossible academic expectations that are usually found in classrooms outside of the US. The pressure to do well in school, especially college, is something that all students have or will face at least once throughout their academic careers. It is what pushes students to try their hardest to ensure their success. However, the pressure seems to be much worse for students in other countries even before they begin attending a university. For example, British high school students are required to take what is called â€Å"A-Level† Tests which quiz on four different subjects. Scores on these tests are used to separate the â€Å"serious† students from the ones who might not do so well in the university system. The scores are also used to narrow down students’ choices in majors, which must be decided before attending. For every degree plan, required classes are only those which apply to the student’s area of study meaning students may not take outside electives that don’t work towards their degree. Work in these classes is said to be extremely challenging in order to further separate the serious students from the not-so-serious ones. This strict academic regimen allows students to fulfill their requirements and earn a degree in only three years. Again, to an American student this would sound great: no useless classes and one less year spent in school. But those â€Å"useless† classes are actually incredibly valuable and give students in America a great advantage over their international peers. The Liberal Arts philosophy is a very unique feature of the American system. It requires all students to earn a general level of education in the arts, sciences and humanities alongside their chosen field of study which can be applied not only to the degree they are working towards but also to any career path they choose to follow later in life. As mentioned by David Crabtree in his essay Why A Great Books Education Is the Most Practical!, these classes are meant to teach students â€Å"more general, transferable skills which will provide the flexibility to adjust to whatever changes may occur†¦ These skills would make a person well-suited to most work environments and capable of learning quickly†¦Ã¢â‚¬  (213). The Liberal Arts philosophy allows students to be well-rounded in their education and provides them with skills that could carry them into almost any career field, should the one they choose in college fail them. Other college systems, specifically that of greater Europe, don’t provide that. Instead, they train students only in one field, leaving them with no safety net or â€Å"Plan B† if the need for one should ever arise. The American college system also caters to students by providing a wide variety of both degree-specific and recreational classes, something many other countries’ college systems seem to lack. This gives every student the opportunity to explore their interests thoroughly and discover which field is truly the right fit for them individually, while also making college seem like less of a chore by giving students a break from the classes they find less interesting. One may argue that some of these classes are counterproductive, distracting students from their more important classes and having them spend more time than necessary earning their degree. However, even the most impractical seeming classes are teaching skills that could potentially come in very handy at unexpected times later in life. For example, consider Steve Jobs, CEO of Apple Computer and Pixar Animation Studios. During his time at Reed College, he attended a Calligraphy class where he learned various typefaces and how great typography was made. Jobs himself said, â€Å"None of this had even a hope of any practical application in my life.† (Jobs, Stanford Report, 2005) However, ten years later he found the skills he learned in the Calligraphy class to be more useful than ever expected when he was designing the first Macintosh computer, the very first computer invented to have uniquely beautiful typography. Jobs made history and permanently changed the world of home computers, which could not have happened if he had studied in say, Finland, where such a trivial class would never be taught. The diverse array of classes also ensures that every student can find a field of study that suits them. Students are not restricted to simply education and medical fields, or even basic writing and art. American colleges allow students to study absolutely anything they wish, from Tourism to Dance Choreography. Furthermore, while they study university students are introduced to many wonderful opportunities such as internships, work-study jobs, and study-abroad programs which are designed to help them better develop their skills and expand their horizons of education and beyond. Most universities also take great interest in each of their students as individuals and wish to see them succeed. Students are often given great career opportunities and connections before even graduating, and many universities will do all that they can to help students find immediate job placement after graduation. Choosing which college or university to attend is one of the hardest and most important decisions a student will ever face. That decision alone holds the power to decide a person’s entire future. Every student is different, they have different dreams and desires and therefore they should have infinite options to choose from to find the place that will best suit them while they chase those dreams. That is why studying in America, where there are hundreds of institutions each with their own individual cultures and traditions and thousands of degree and career plans to choose from, is by far the best decision for any student. 1. â€Å"Why International Students Come to Study at US Colleges and Universities†. Brain Track. 2011. http://www.braintrack.com/ international-studies-in-us-colleges/articles/why-international-students-study-in-us. 2. David Crabtree. â€Å"Why A Great Books Education Is the Most Practical!†. The Composition of Every Day Life. John Mauk, John Metz. Published: Wadsworth, Cengage Learning, 2010, 212-214. 3. Steve Jobs.

Innocent Smoothies Customer Relationship

Innocent Smoothies Customer Relationship Although the smoothies market in the UK enjoyed a period of exceptionally strong growth of more than 150% between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks. As well as suffering from unfavourable economic conditions, smoothie manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth, despite strong contradictory evidence from the British Nutrition Foundation (2008). The result of all of this is that the smoothies market declined by some 36% between 2007 and 2009 (Mintel Report Sales Brochure, 2010). The smoothie market is now showing signs of a fragile recovery and Mintel forecasts that improved economic conditions, together with the increased penetration of the childrens market, will see the smoothies sector returning to growth soon (Mintel Report Sales Brochure, 2010). 1.2 Background to Innocent From its founding vision of Europes favourite little juice company, Innocent has now moved on its goal to being the earths favourite little food company by 2030. This new vision encompasses food and not just drink and demonstrates how Innocent is moving in parallel with its customers desire for a whole range of fresh and natural foodstuffs (Innocent Drinks Annual Report, 2007). The brand leader in the smoothie market, Innocent, has largely been responsible for fuelling the growth in the market and despite the general market downturn, it still commands an 80% market share. However, Innocents market share has been boosted, not just by its own performance, but also by the decision taken by PepsiCo to remove its PJs smoothie brand in early 2009 (Mintel, 2010). 2.0 The Principles and Practice of Customer Relationship Management This CRM approach to business focuses on the retention of customers and the building of relationships with those customers. The concept of customer retention, as a lower cost option than a constant cycle of customer acquisition and loss, is a discipline that organisations have understood for many years (Rosenberg and Czepiel, 1984). However, some researchers have suggested there is a lack of evidence to support the quantifiable, financial benefits of customer retention (Dowling and Uncles, 1997). The notion of both retaining customers and enhancing customer relationships, in order to make them more durable and thus more profitable, has also been advocated by academics for some years (Berry, 1983). However, the idea of customer satisfaction as a function of relationship enhancement did not gain favour amongst theorists until the early 1990s (Crosby et al., 1990; Perrien and Ricard, 1995). The term customer relationship management (CRM) to describe an all embracing customer management system was not used until the mid-1990s in the information technology industry and was later described by Ryals and Payne (p.3, 2001) as information-enabled relationship marketing. The interchangeable nature of the terms customer relationship management and relationship marketing is now generally accepted (Zablah et al, p. 116, 2003). The successful implementation of CRM practises in the grocery retail sector has been well evidenced in the case of Tesco, which is the UKs leading supermarket chain. Its clubcard customer loyalty programme was first launched in 1995 and now has over seven million members (Tesco website, 2010). The scheme delivers a range of benefits to customers who shop both at Tescos stores and at its online supermarket and it also provides valuable market intelligence on shoppers purchasing habits, which feeds back into Tescos marketing planning process (Tesco website, 2010). This enables Tesco to deliver highly targeted and personalised communications via direct marketing which serves to further enhance the relationship with its customer base. A criticism frequently levelled at customer loyalty schemes is that they are not proven to foster loyalty nor do they deliver incremental sales and profits for an organisation (Dowling and Uncles, 1997). Tesco, however, has produced ample evidence that its loyalty scheme does indeed deliver on all of these counts (Humby et al, 2007). 3.0 Innocent drinks Customer Relationship Management Strategy Innocent has largely adopted a traditional approach to its marketing relying heavily on above-the-line promotion to build equity in its brand, which has been successful, as evidenced by its huge market share. Innocent has, however, dabbled in relationship marketing techniques in the past in order to attempt to increase the loyalty of its customers and encourage them to engage with the brand more. For an example, in August 2003, Innocent created Fruitstock, which was positioned as a free festival for nice people, the nice people in this case being Innocents customers. The event included live music and food stalls (Sahlman, 2004, p.8). Innocent spent nearly one third of its annual marketing budget on the first Fruitstock and repeated the event a year later when it attracted over 80,000 people (Sahlman, 2004, p.8) Commenting on the first Fruitstock, Richard Reed, Innocent co-founder, said, This event cost about  £200,000 to put on. At this point, I cant prove that it was a good investment. From a hard numbers perspective, maybe wed have been better off hiring new salespeople. But we are doing things that are hard to quantify. From a hard numbers perspective, why waste time on labels? There are important secondary benefits to things like Fruitstock: We had customers in the VIP area having a great day with their families. Employees could come with their family and friends. Its not just about advertising-it helps with recruiting, PR, and other areas. (Sahlman, 2004, p.8) Fruitstock has since been abandoned with Innocents CRM strategy now focussed on its website and associated newsletter which is sent to over 120,000 customers. However, Marketing Director at Innocent, Charlotte Rawlins, admits Were perhaps not as sophisticated in database management as wed like to be but  we do realise the value of direct contact and are going to make our newsletters more personalised (Turner, 2008). Innocents only structured current CRM strategy is based on its family, which is basically an informal club for customers. The benefits of membership seem to be limited to the entitlement to receive a monthly electronic newsletter and the promise of invitations to special events (Innocent website, 2010). 4.0 The Marketing Audit A marketing audit is a formal and structured review of an organisations existing marketing activities and market environment. The diagram below shows the role of the marketing audit in the overall marketing process. Objectives Marketing Audit Analysis Feedback Planning Implementation Control Feedback Evaluation 4.2 PESTEL Analysis A PESTEL analysis is deployed to enable an organisation to examine the external macro-environment that it operates in, as follows (Gillespie, 2007). (P)olitical This refers to government policy in terms of the degree of intervention there is, if any, in the marketplace. In 2004 the Food Standards Agency in the UK positioned itself to tackle the obesity problem by stating that there was going to be a focus on convincing consumers to seek out healthier food options. It also demanded that the food and drinks industry supported it in this stance (Food Standards Agency, 2004). The Agency did, however, concede that the industry had already made some progress in offering consumers healthier options but urged retailers in the sector to see this as part of their corporate social responsibility and not just as a marketing strategy to gain more business. Government efforts to promote healthier eating through an increased intake of fruit and vegetables with its 5-a-day campaign has created an awareness level of 74% amongst consumers with 58% claiming that they have taken action as a direct result (Food Standards Agency, 2008). (E)conomic This includes such factors as interest rates, taxation changes, economic status and growth prospects, inflation and exchange rates. Interest rates continue to be at an all time low with correspondingly lower mortgage payments for most homeowners. However, unemployment, and the threat of unemployment, in both the private and public sectors, has reduced consumer confidence resulting in a curtailment of spending on higher priced, so called luxury items. (S)ocial This covers changes in social trends that can impact on consumer demand. The age profile of the UK population is getting older. Currently 37.9% of the UK population is aged 45 or more. By 2031 this is forecast to grow to 45.7% (Office for National Statistics, 2010). There is a definite cultural shift towards healthier eating in the UK. It is unlikely that we will ever put health before taste, but brands that manage to combine great taste with practicality as well as a positive health proposition, are in an ideal position to win full marks from the consumer'(Quick, p. 3, 2008) (T)echnological This examines how new technologies create new products and new processes. The ubiquitous internet and the rapid onward march of mobile electronic communications devices will increasingly influence the way consumers interact with, and buy, branded products. (E)nvironmental Environmental factors include the weather and climate change and how these may impact on the marketplace. Global warming and climate change are impacting on the UK. With a generally warmer climate in prospect for the future the soft drinks market (including smoothies) may stand to benefit from environmental conditions. (L)egal This covers the legal environment and framework within which the organisation and its competitors operate. There are no current legal issues that may impact on the market. 4.4 Porters Five Forces Porters Five Forces model allows an organisation to examine how its micro market operates (Porter, p.49, 1980) The Threat of New Entrants includes such issues as capital requirements; brand identity and reputation; access to distribution; expected response from existing market players. Innocent enjoys an 80% share of the UK Smoothies market so it is vulnerable to threats from new entrants. However, the newest entrant into the market and number two in terms of share, Tropicana, has made little headway despite the equity in its brand gained through its fruit juice products and despite a heavyweight promotional spend (Mintel, 2010). The Bargaining Power of Suppliers suppliers of everything from raw materials to expertise can exert pressure on a business in different ways. For example they could charge premium prices for a unique, high quality or difficult to obtain ingredient or service. Innocent sources its raw materials from thousands of farms all over the world so is not particularly vulnerable to the bargaining power of its suppliers. In fact the bargaining power tends to lie with Innocent itself. The Bargaining Power of Buyers this refers to the ability of customers to put pressure on a business to reduce its current prices and to not increase prices. This pressure can manifest itself in different ways such as consumers switching allegiance to other brands based on price sensitivity. Smoothies are sold at a premium price in the fruit juices market. The market for smoothies is very price sensitive particularly during difficult economic times when consumers are liable to seek out lower priced alternatives such as pure fruit drinks. The Threat of Substitute Products this threat relates to the propensity of consumers to switch, not necessarily just to direct competitors but also to substitute products. Substitute products, in the form of supermarket own labels, pose a significant threat to established brands in the smoothie marketplace. The leading brands, such as Innocent, are suffering from consumers switching to own label smoothie and fruit juice products, in the shorter term, due mainly to price considerations. The extent of this switch is evidenced by the fact that the large supermarkets now dominate the fruit juice drinks market with their own brands (Keynote, 2010). The growth of supermarket own label brands is having a big impact on the sale of manufacturer branded, fast-moving, consumer goods (Veloutsou et al., 2004). Supermarket own label brands are no longer just the lower quality and lower priced alternatives to manufacturer brands that they once were as, since the late 1990s, they have been offering a genuine quality option for consumers (Burt, 2000). Rivalry among Existing Businesses in the Marketplace this covers such factors as overall growth in the market sector; product differences; brand identity and reputation; the nature and diversity of competing businesses. Although the smoothies market in the UK enjoyed a period of exceptionally strong growth between 2005 and 2007, this has now been stalled by the impact of the recent economic recession and consumers switching their loyalty to alternative, cheaper pure fruit drinks (Mintel, 2010). Also, smoothies manufactures have failed to convince UK consumers that the drinks are not full of calories and are not bad for their teeth despite strong contradictory evidence from the British Nutrition Foundation (2008). 4.5 Changes in Consumer Behaviour The emergence of global brands, such as Coca-Cola and Apple, and the continuing globalisation of world markets, together with the introduction of new technologies, such as the internet, have all enabled consumers worldwide to interact more easily with the organisations from which they buy their products and services (Doole and Lowe, 2008). This, in turn, has fragmented many consumer markets and made them far more competitive than previously. Organisations have to increasingly recognise that the consumer is king in modern business and if they fail to satisfy those customers, organisations are unlikely to generate improved sales revenues and profits (Blackwell et al, p.10, 2001) Consumer behaviour patterns in the grocery retailing markets have evolved over the last twenty years and are continuing to change. For example, in the last few years government campaigns promoting healthy eating, such as the 5-a-day campaign, mean that consumers are more educated about the benefits of healthy options in their diet and are, consequently, increasingly demanding healthy food from their retailers. A quote taken from a report by Business Insights re-enforces this viewpoint: 80.6% of respondents agreed that over the next 5 years consumers will increase their uptake of functional health products, but will also continue to indulge. (Kemsley, 2006) 5.0 Proposals for Improving CRM 5.1 Intelligence gathering It has been seen that an integral part of effective CRM is customer satisfaction, which can ultimately lead to customer loyalty. However, for an organisation to truly be able to identify and satisfy the specific needs of its customers, it has to adopt one of the basic principles of market orientation namely, customer intelligence gathering (Kohli and Jaworski, 1990; Ruekert, 1992). The type of intelligence gathered should focus on customer feedback that gives the organisation insight into its market position vis-à  -vis its competitors (Ruekert, 1992). The dissemination of the intelligence throughout the organisation is as important as the gathering process (Kohli and Jaworski, 1990). Apart from its family club here is little evidence to suggest that Innocent is operating an effective customer intelligence gathering system so it needs to consider this as part of its overall CRM programme. Innocent should conduct regular focus groups and surveys of its customers and potential customers to constantly monitor customer expectations, in terms of product quality and performance. 5.2 Helping Customers to Adopt a Healthier Lifestyle The PESTEL analysis has shown that the political and social environments are very much pro healthy eating and drinking habits and, consequently, are conducive to the growth of the smoothie market. Also, the Porters Five Forces analysis has demonstrated that consumers are not convinced about the health benefits of smoothies. In addition changing consumer behaviour patterns mean that consumers are now more educated about the benefits of consuming healthy products than ever before. At present, 100% pure fruit juices and smoothies count as only one portion in terms of the criteria laid down for 5-a-day, regardless of how much of either product is consumed (Ruxton, 2008). This is in spite of the fact that research has shown that that pure fruit and vegetable juices, such as those contained in smoothies, offer comparable health benefits to those of whole fruits and vegetables, (Ruxton et al., 2006). The Porters Five Forces analysis has also shown that consumers are generally not convinced of the health benefits of smoothies. So there is an opportunity for Innocent to help its customers better understand the health benefits of smoothies and, at the same time, lobby for their support in recognising the true value of smoothies in a 5-a-day regime. If customers could be persuaded to pledge their support through, for example, signing an online petition in favour of the proper recognition of the value of each portion of smoothies then this would not only galvanise support for the case for smoothies but also raise customers awareness levels of the health benefits of smoothies. Additionally it would serve to increase customer engagement with the innocent brand. This, together with the inclusion of general healthy lifestyle advice within the Innocent family newsletter, would all work in favour of customer satisfaction with the brand and could all positively influence loyalty. 5.3 Promoting Loyalty through Customer Segmentation Changing consumer behaviour has been shown to have fragmented markets and intensified competition and the smoothies market is not immune to this trend. This is further evidenced by the Porters Five Forces analysis, which indicates that the smoothies market is facing intense competition from substitute products, in the shape of lower priced, pure fruit juices and supermarket own brand smoothies. In times of intense competition, customer loyalty programmes are often introduced in order to improve customer retention rates through the provision of rewards for customers or certain segments of customers (Bolton and Ockenfels, 2000). Although loyalty programmes have their critics research has shown that they can increase brand loyalty and profit (Caminal and Matutes 1990; Kim et al., 2001). The PESTEL analysis has also revealed that the UK population profile is forecast to shift increasingly to the over 45s. Innocent currently has little resonance with this market (Mintel, 2010) and consequently needs to engage with existing and potential customers in this age group. By targeting this market, Innocent will be able to grow its market share outside of its traditional core audience, which is the market segment in which there is the most intense competition. Innocent should, therefore, consider developing a smoothie drink especially for the over 45s, which would have a formula made up of ingredients that have specific health benefits for this particular audience. Research has shown that the over 45s are increasingly conscious of their health needs and are seeking out the so called magic foods which include berries, almonds, and ginger (Starling, 2010). Innocent could easily manufacture a smoothie for this market containing such ingredients, which are natural and would not compromise its commitment to using 100% natural ingredients. Innocent could then also segment its CRM programme by specifically addressing these customers in its direct marketing activity and it could create a special family of over 45s within its existing overall customer family. By producing a separate newsletter for this audience, with unique and relevant content and incentives, Innocent could, for the first time, start to build relationships with the over 45 age group. 6.0 Summary and Conclusions The smoothies market experienced dramatic growth up until 2007 when the impact of the worldwide economic recession brought the market to a halt. Innocent has retained its market share and continues to be the dominant player albeit in a market that has suffered from declining sales for the last three years. Innocent has achieved its dominance primarily through heavyweight promotional support for its brand. However, this strategy alone is no longer enough to sustain the business in a changed world of fragmented and globalised markets where consumers demand more from their brands. The marketplace is well set to work in Innocents favour, however, with the UK government being committed to improving the health of the nation and consumers themselves having become more educated about the benefits of a healthier lifestyle. Nonetheless, consumer scepticism about just how healthy smoothies really are is currently restricting growth of the market. Also, the ongoing tough economic situation is ca using some consumers to switch from the premium priced, manufacturer- branded drinks to more affordable supermarket own brands and to other products, such as pure fruit juice drinks, which consumers perceive as having similar health benefits. So there is a big task ahead for the Innocent brand inasmuch as it needs to persuade its customers of the true health benefits of its products. There is a precedent for the implementation of an effective CRM programme in the grocery retail sector in the shape of Tescos Clubcard. For Innocent, it is proposed that a much expanded CRM programme could help alleviate the negative effects of the current market conditions that are working against its growth objectives. These health giving benefits are probably the most important attribute that smoothies possess and Innocent, as market leader, needs to demonstrate its leadership qualities by engaging in more meaningful relationships with its customers and persuading them of the healthy nature of its products and campaigning with them for a greater recognition of this factor in the political environment. It is also important for Innocent to broaden its product appeal and establish meaningful and durable relationships with a market sector it h as failed to penetrate to date, namely the over 45s age group. Underpinning any successful CRM initiative is the gathering of customer intelligence. Innocent needs to invest in this area by conducting more research with its customers using tools such as paper based and online surveys and focus groups, in order to truly understand trends in the marketplace, the nature of its customers buying behaviour and, most importantly, how its customers relate to the Innocent brand. Only by doing this can Innocent construct and implement a CRM programme that will have resonance with its customers, and potential customers, and will, consequently, deliver an opportunity for deeper, more meaningful and mutually beneficial customer relationships.

Fracture Resistance of Esthetic Post and Core Systems

Fracture Resistance of Esthetic Post and Core Systems Comparison of fracture resistance of three recent esthetic post and core systems with cast metal post and core to compressive loading An in vitro Study ABSTRACT: Aim: To determine and compare the fracture resistance of three recently introduced esthetic post and core systems with a cast metal post and core to compressive loading using a clinically related test method. Materials and Methods: Forty maxillary central incisors were selected, sectioned and their roots endodontically treated and assigned to 4 experimental groups (n=10).The cast metal post and core (CMPC) served as control group.The other groups are zirconium dioxide post and ceramic core group (ZCER), zirconium dioxide posts and composite core group (ZCOM) and glass fiber post and composite core group (GFCOM).The post spaces were prepared, posts were seated and cores were formed. A compressive load was applied to the inclined surface on each specimen until failure occurred and measured in newtons. Results: CMPC and ZCER groups exhibited the highest resistance fracture and the values are : 680.6 N and 630.03 N respectively . ZCOM group exhibited fracture resistance greater than GFCOM but less than ZCER and CMPC. Conclusion: CMPC group and ZCER group were found to be more fracture resistant than the ZCOM group and GFCOM group. Aside from its desirable esthetic properties,the ZCER group demonstrated high resistance to fracture. Keywords: compressive loading, endodontic treatment, fracture resistance, post and core INTRODUCTION Endodontic therapy has provided dentistry the ability to retain teeth that just a few decades ago would have been extracted without hesitation.When there is substantial loss of coronal tooth structure due to caries, trauma or both, a post and core is often required to retain a definitive restoration. A post is usually placed in an attempt to strengthen the tooth.1,2,3 However, in vitro and in vivo studies have demonstrated that a post cannot reinforce endodontically treated teeth.4,5,6 Posts are required for supporting a core foundation when there is insufficient clinical crown remaining.4,5,6,7 Although cast post and core foundations are the gold standard for endodontically treated teeth, due to their superior physical properties and proven clinical effectiveness8 yet its mechanical properties may increase the risk of root fracture9. The esthetic properties of these materials are limited since the gray colored post is apparent when used to support translucent all ceramic restorations. Coupled with a high lip line, cast metal post and core foundation may create esthetic problems. In the recent times, there has been a tremendous increase in the use of all ceramic crowns, particularly for anterior teeth because of their superior natural appearance compared to metal ceramic restorations.10 Both the declining acceptance of cast post and core restorations as well as patients interest in dental esthetics has resulted in the development of esthetic posts, especially Glass Fiber and Zirconia Ceramics.These increase the transmission of light within the root and overlying gingival tissues, enhancing the esthetics. They also eliminate the potential hazards of corrosion and allergic hypersensitivity as they are metal free materials.11 Glass fibers such as silica or quartz reinforced epoxy resin posts have low modulus of elasticity similar to that of dentin.12 This property has been reported to reduce the risk of root fracture. 13,14 Glass fiber reinforced posts also have the advantage of easy removal if endodontic re-treatment is required. 15,16 A prefabricated zirconia ceramic post system has been introduced to satisfy esthetic needs presented by endodontically treated anterior teeth. The translucency of all ceramic crowns can be successfully maintained with the use of ceramic post and core materials. Moreover improvements in adhesive porcelain bonding systems have accelerated the trend toward the use of ceramic core materials. Many dentists prefer to use prefabricated post systems because they are more practical, less expensive and in some situations less invasive than customized post and core systems. They also save time and can provide satisfactory results. 17,18,19 The purpose of this in vitro study is to determine and compare fracture resistance of three esthetic post and core systems, Zirconia post and Ceramic core, Zirconia post and Composite core and Glass Fiber post and Composite core with cast posts under compressive loading. METHODOLOGY Forty extracted human permanent central incisors were selected based on similar dimensions,caries free,no restorations and cracks.The teeth were soaked in 3% sodium hypochlorite (Vishal Dentocare PVT LTD), for 6 hours. These forty teeth were divided into 4 groups: Group 1: Cast Metal post and core (CMPC) Group 2: Zirconia posts and Ceramic core (ZCER) Group 3: Zirconia posts and Composite core (ZCOM) Group 4: Glass Fiber posts and Composite core (GFCOM) The coronal aspect of each tooth was resected perpendicular to the long axis and 1mm incisal to the cementoenamel junction, with a diamond coated disc (Horico) mounted in a straight handpiece (NSK, Japan). Labiolingual and mesiodistal measurements of the sectioned tooth surfaces were made with a digital vernier calipers (Aero space, China).The roots were endodontically instrumented to the apex using protaper rotary instruments (Dentsply,Maillefer) till F3 and obturated with protaper GP points (Dentsply,Maillefer) using ZOE sealer. Procedure for fabricating standardized cores: To obtain standardized cores, a wax pattern was fabricated from casting wax (Sk Dental waxes, Bombay) which had 6.5mm diameter base, 7.3 mm diameter cervico incisally and 6.2mm buccolingually. Impression of the wax pattern was taken with rubber base impression material (Exaflex). Then dies were made from the impression material. Polyvinyl material was vacuum pressed on these dies.In this way a hollow matrix was fabricated which had the same dimensions as that of the wax pattern. The base of the matrix was fitted flush to the sectioned tooth surfaces. Then 1 mm of the matrix was cut at the open end so that it acted as an inlet for the placement of composite resin. Procedure for preparation of forty samples: For all the groups the post spaces were enlarged with peeso reamers no 2 and 3 (MANI CE 0197 Prime Dental Products PVT LTD) initially to a depth of 9mm. The final enlargements were accomplished with the 1.4 mm diameter drills that were specifically given with 1.4mm zirconia posts (Cosmoposts,Ivoclar Vivadent) and 1.4mm GF posts (Bioloren,Ammdent). All the posts have 1.4mm diameter and were sectioned to a standard length of 13mm using carbide fissure bur and high speed airotor handpiece The length of the posts was 4 mm from the finish line into the core.In groups 2, 3 and 4 all the post spaces were etched using 37% orthorphosphoric acid (3M ESPE), for 30 sec and bonding was done using a bonding agent (3M ESPE) polymerized for 20 sec. Cementation was done using dual curing resin luting agent ( Kerr,Orange,CA). Group 1: A direct technique was used. The post pattern was fabricated using inlay wax. For the core part ,the polyvinyl matrix was placed on the tooth, resin wax (Leva) was injected in to the matrix and polymerized. After polymerization, the matrix was removed from the molded core. Then the entire pattern was retrieved from the root, invested and cast. The cast post and core systems were then cemented into the roots using GIC. Group 2: Posts were seated into the prepared post space.Polyvinyl matrix was placed on the tooth surface, resin wax was then injected in to the matrix and polymerized for 20 sec to form the core. Matrix was then removed and retrieved post and core foundations from the roots were invested with a phosphate bonded investment (Deguvest). Wax was eliminated from the invested units in a pre heated furnace (Unident) (800ËÅ ¡C for 45 minutes). Cores around zirconia posts were prepared using ceramic ingots (e-max, Ivoclar vivadent) heat-pressing process (975ËÅ ¡C for 45 min.) in a heat pressing furnace (Ivoclar vivadent). The formed ZCER foundations were then cemented into the post spaces. Group 3: After etching and bonding,posts were cemented in to the prepared post spaces. The matrix was seated on the sectioned tooth surface and composite core material (Z350, 3M ESPE) was placed in 2mm increments and polymerized for 20 sec. After polymerization, the matrix was removed from the molded cores. Group 4: Following etching and bonding posts were cemented into the prepared post spaces. The matrix was placed on the sectioned tooth surface and composite was placed in 2mm increments and was then polymerized for 20 sec. After polymerization, the matrix was removed from the molded cores. LOADING PROCEDURE: Following thermal cycling (5000 cycles between 5ËÅ ¡C and 55ËÅ ¡ C with a dwell time of 30 second) a universal testing machine (Shimadzu, Japan) was used to apply a constant compressive load at a crosshead speed of 1mm/min, at a 130Â º angle to the long axes of the test specimens, until failure ocurred. The tip of the loading bar was positioned to contact the centre of the palatoincisal surface at an angle of 90Â ºC. The force at failure was measured in newtons. RESULTS One-way Analysis of Variance (ANOVA) with Post HocTukey test was used to compare the score between the groups. A 95% confidence level was used for the ANOVA test. Results showed that there was significant difference in the fracture resistance values obtained with different groups (p

French Revolution Essay -- essays research papers fc

Why was there a French Revolution? Between, 1789  ¡V 1799, many events occurred in France that caused an outbreak within the people thus leading to a revolution. This culminated in the France becoming a democratic government. This essay will argue that the resentment of absolute government, financial difficulties, the famine, rise of philosophes and the ongoing feud between the estates are all the major causes of why there was a revolution in France. Firstly before going into the topic, the word  ¡Ã‚ §revolution ¡Ã‚ ¨ must be defined.  ¡Ã‚ §A revolution is a relatively sudden and absolutely huge change. This may be a change in the social or political institutions over a relatively short period of time, or a major change in its culture or economy . ¡Ã‚ ¨ In eighteenth-century France, as we have seen, the philosophes came forward and gave their views, which were taken seriously by the public. The views of the philosophes contrasted from teaching maths to teaching about how the world was created. France was in desperate need for help with the country in deep financial trouble and much controversy over the monarchy yet the philosophes were anything but revolutionaries, as they never tried to force one . This is because they did not intend to create harm but to give the people French new ideas on topics. The enlightenment was an intellectual establishment . Diderot's Encyclopedia, banned in the 1750s, was reprinted in a less expensive format with government approval in the 1770s. Among the younger generation, the great cultural hero was Rousseau whose Confessions caused a sensation within the public and changed their minds to free thinking by writing books that were very appealing to the people. These books taught people of different ideas. From this, we can see the beliefs of the philosophes were a main factor in the cause of the French revolution. Eighteenth century France was an absolute monarchy , mainly because of the effort of Louis XIV. The French king had absolute control over all aspects of French political, social, and economic structures. The Estates General, which was a representative institution in that it was composed of representatives from each of the Three Estates, was the only voice the people of France had ever had. The king could do whatever he wanted without being asked as the punishments were severe if anyone complained. An example is the change of the r... ...sentment of absolute government, financial difficulties, the famine, rise of philosophes and the ongoing feud between the estates which all culminated in France having a revolution and becoming a democratic government. Bibliography „h http://www.historyguide.org/intellect/lecture12a.html; accessed on 19/4/05, 17/4/05, Title The French Revolution: The Moderate Stage, 1789-1792; author  ¡V Steven Kreis „h http://jon.plainculture.com/archives/the-french-revolution/; accessed on 12/4/05, Title - Causes and Effects of the French Revolution, author unknown „h http://www.people.memphis.edu/~kenichls/1302FrenchRevolution.html; accessed on 16/4/05; Title - The Causes of the French Revolution; author - unknown „h http://www.historyguide.org/intellect/lecture13a.html; accessed on 19/4/05, 17/4/05, Title The French Revolution: The Radical Stage, 1792-1794, author  ¡V Steven Kreis „h http://campus.northpark.edu/history/WebChron/WestEurope/FrenchRev.html accessed on 17/4/05, 18/4/05; Title  ¡V The French Revolution; Author - David W. Koeller „h Encyclopedia Americana volume 12; accessed on 15/4/05, Published in New York, Published in 1970; Title  ¡V French Revolution; Author - Unknown

Online Gaming in South Korea Essay examples -- Asia Technology Essays

Online Gaming in South Korea The rise of online gaming in South Korea has brought improved economic prospects and notoriety, but at what price? Beginning in the late 1990’s South Korea has quickly become the undisputed king of the online gaming world. Gaming and the culture that has grown up around it are now the defining aspects of the lives of many South Korea youths. While this eruption of online gaming has created revenue for the country and made South Korea a global hotspot for international gamers it has also been a cause of concern in much the same way excessive television viewing and game playing has in the U.S. A number of factors contribute to the huge percentage of online-gamers in South Korea. A fast internet connection is a necessity and South Korea is, per capita, the most wired country in the world. Over 60% of households have broadband – compared to 20% in the United States (Kim 2). South Korea’s small geographical size and high population density make running the required cabling an easier task than it would be in the U.S. Broadband access in South Korea is, furthermore, the cheapest in the world at $25 per month (Kim 2). Additionally, in South Korea console gaming isn’t nearly as popular as it is in the U.S. and elsewhere. Console systems – Playstation, Nintendo, Sega – are by and large of Japanese origin. Due to past discord between the two countries – Korean being a colony under the rather, at the time, iron-fisted Japanese – Japanese imports have been both officially and culturally unpopular (Herz 3). Without consoles to take away from the base of game players, in South Korea unlike the U.S., online computer gaming is the dominant form of electronic gaming. Though more than half the homes in South Korea a... ...bbc.co.uk/1/hi/world/asia-pacific/2499957.stm) Fulford, Benjamin. â€Å"Korea’s Weird Wired World† Forbes Online 21 July 2003. October 28, 2003. (http://www.forbes.com/technology/free_forbes/2003/0721/092.html?partner=newscom) Kim, Jin David. â€Å"Lucrative Lessons from Online Game Players† International Herald Tribune 12 March 2002. October 28, 2003. (http://www.iht.com/articles/89432.html) Ihlwan, Moon. â€Å"The Champs in Online Games† Business Week Online 23 July 2001. October 28, 2003. (http://www.businessweek.com/magazine/content/01_30/b3742142.htm) Electro Lobby. â€Å"E-Sport: Gaming Goes Pro – Interview.† Unknown. October 28, 2003 (http://www.tnc.net/el/el01/progaming.html) Related Links: http://www.worldcybergames.com/ - home site of the World Cyber Games http://www.ncsoft.net/ - NCsoft, makers of Lineage http://www.blizzard.com/ - Blizzard Inc., makers of Starcraft

Amazon E-Business

Amazon. Coma's E-Business Model Monte Sutton strayed university Assignment #2 Submitted In Partial Fulfillment of the Requirements for the Course BUSSES: contemporary Business Dry. Miller Fall 201 1 Discussion 1. Discuss the pros and cons of Amazons growth and diversification of business and specialization, and make recommendations about what Amazon could have done differently. The internet has become a part of most everyone daily life for many years now. In addition E-Business has appeared for several years now.E-dustless refers to conducting business over the internet. E-Business accounts for more than one- quarter of the value of all manufacturing shipments, sales and revenues, totaling $1. 3 trillion (Boone ; Kurt, 2011). In 1996 a famous retail company In E-Business was launched called Amazon. Com_ Amazon. Com sells various products like electronics, books, music, DVD's, housemates, PC's and cars. Amazon. Com is the biggest retailer in E-Business, It has expanded Its business In more than 220 countries. Amazon had first started out as a company had first started out as an online bookstore.While selling books Amazon was making a decent profit, but Amazon leadership did not feel hat they were not making as much money as they had hoped to make tort the first year _ Also a lawsuit from Barnes and Noble prompted Amazon to come up with a way to better Its corporation. In 1999 when the E-useless boom began Amazon Went Amazon began to emerge into the world of E-Business this was the best thing they could have done. By doing this they begin to make huge profits and turned into one of the world's leaders in E-commerce. Amazon was able to take over the E- Business because they began to offer to their customer's better deals than the otherE-Business corporations could offer. They were truly focused on customer satisfaction. The firm uses sophisticated inventory tools that help keep its costs down and allow it to wait for favorable supplier prices before placing orders . Amazon was able to restock when nobody else was restocking. As demands was falling off a cliff [because other retailers had placed holiday orders much earlier], they could get better rates (Boone ; Kurt, 2011 up. 223). The owner Jeff Bozo understood that in order to remain competitive in this business they had to first focus on the needs of the customers.Understanding what customers want and need is was very beneficial for the success of the company. Also expanded its merchandise at a lower cost would also attract more customers to order from Amazon. Another benefit of Amazon was that they had partnership with numerous transportation companies and could provide fast and accurate service to their consumers. Amazon has experienced many negatives ratings from some of their customers because of some of the defective merchandise they have received. Because Amazon has partnership with many consumers to sell their merchandiseAmazon does not really know what a person may be receiving. Con sumers only know that they ordered this merchandise from Amazon and if something is wrong Amazon should be responsible for the product. I fully understand their complaint. Understand the consumer's complaint. I recently ordered a Colby MPH player from Amazon and when I got the MPH player it did not work. I looked all over the internet to try and find a contact number for Amazon but could not. I called Colby and went through some trouble shooting techniques before it was determined that the part was defective.The Colby told me to return the merchandise back to Amazon and they would replace it. Although once I went on Amazon website to find out how to return the item it was fairly easy. I felt as though instead of me returning the item back to Amazon I should have returned the item to Colby and they could have sent me a replacement item. Now I have to wait until Amazon gets the old MPH player and the they order me another one from Colby. I would recommend that Amazon find out a way to cut out the middle man so that consumers can get their replacement items in an expeditious manner. Discussion 2.Determine the impact if Amazon. Com had split up and became a family of brands (for example â€Å"Amazon† for books, â€Å"Super toys† for toys, etc. ), each with a public face but all run by the same parent company. Amazon may have lost some consumers had they would have branded themselves into a family of brands. What makes Amazon so unique is that a person can go to their one website and find everything they are looking for. The website has made so many changes to make it easier for the consumer to go directly to their website categorize what they are looking for and will e able to see Just that product.Had Amazon would have Just distinguished itself into a certain brand it would have seemed like they may have been trying to promote a certain item and this would have created competition amongst Amazon with its who truly likes ordering from Amazon. They wo uld think that this is another E- Business that they are not familiar with doing business with. The ease of going to one website and understanding that everything at this website is all Amazon and the way that you use to order your merchandise you can still do it the same way.To any companies tend to think they are doing things to make it better for the consumer but in all actuality they are confusing the consumers. Discussion 3. Determine if it would be possible for Barnes and Noble or Borders to extend their markets in the same way that Amazon. Com has. Explain your rationale. Yes I think it is very possible for Barnes and Noble or Borders to extend their markets in the same was Amazon. Com has. The reason I feel this way is because the average American consumer we are always looking for the next best marketable company on the internet.Variety is the spice of life. At first consumers would be hesitant to order something other than books from Barnes and Nobles or Borders. But once the word get out that both these companies have become and establish E-Business like Amazon they should have no problem with becoming marketable in the E-commerce business. Not all consumers are happy with ordering merchandise from Amazon, so therefore it will take another company to get into the E-commerce business and have an established reputation and more will follow.In order for Barnes and Noble and Borders to become successful they need not to try and duplicate what Amazon is already doing in the E-Business. They need to come up with other creative ways to market their products, and also try and offer better pricing and better shipping rates than Amazon has to offer. Like anything, at first business may be slow for both companies because this is a new venture for them. But once the companies understand how the E-Business works and what customers want and need I don't for see any problems with them marketing other items other than books over the internet. Discussion 4 Determine what Amazon. Mom would need to do to expand their distribution chain to include some brick and mortar outlets, and whether or not this would be a good idea. In order for Amazon to get into the Brick and Mortar outlet Amazon now would have to go out and find more building throughout the world and then higher more employees to run the outlet facilities around the world. Now Amazon instead of competing in the E-commerce industry now they would also be competing in the store industry. By doing this would cost Amazon more money and could possible reduce the decline in sales over the internet. This would not be a good idea for Amazon for many reasons.Operation cost to maintain a building and a full time staff make up a large part of the overhead cost. Most retail stores commission are a big part of a sales person salary so therefore they may not have the best interest in the internet provides more information than the sales representative could. Most consumers now days go to a retail sto re and price and item then go home on the internet and get a better deal. Amazon is doing Just fine by remaining the top E- Business on the internet, References Boone, L. , Kurt, L. , (2011). Contemporary Business. Sons Inc. Hoboken, NJ: John Wiley and

No More Couch Potatoes Essay

There is no doubt that there is too umteen obese peck in this world, and that is intelligibly a problem, however we ar instruction on the wrong things in our searching for a solution. It is non the overweight itself and the persuasion of a better look when every last(predicate) the kilos are gone, no, it is a good animalism that is the main drive or motif that leads to a good and forever cosmos los of weight.Too many of the obese people do non keep organism thin when they have lost weight, because they are non supported on their personality, the peculiarly obese untested boy or girl, have being abused and bullied because of their fire weight, and look. That breaks the physical motivation in those young kids, and makes them take a part of this way of life of being overlayed, they accepts it and puts on a part as the fat dude. record and losing weight has to expand i the selfsame(prenominal) tempo to keep the necessary motivation, not just to loose more weight, but to get a stronger and more assured personality.One of the newest answers to the obesity problem, is the TV-cycle, a cycle connected to the TV, so to watch television, the kids at a time has to get a movement in the pedals, if not, the TV will turn off. That is not a way to get disengage of the obesity. Treating the obese kids otherwise than regularly weight down kids in average teenage activities is broad them the fat-kid role, and that will not strength their outer(a) persona. Respect and accept from other kids is grand to get the essential feeling that creates a self-confident personality, a person who believes in him/herself.Wathing Tv, playing computer, and eating fastfood, those things are not the main problems, they are just a part of what the physical breakdown effects. Everyone do those things once in a while, and everyone should do it if they want, but everything is healthiest in small doses, and that is on thing that the obese kids has to learn, i a way so it feel s natural in their minds to think of exercising, healthy food and so on.Once i had a principle that everytime i eated couch potatoes, i in like manner took an apple from our fruit bawl, and everytime i had been surfboarding on the internet for too long, i went to my garden and played football. Everyone can do that. Everyone do like some course of good and healthy food, and everyone do live on how to run, kick to a ball, hop, whatever. If we just treat everyone the same, there will be a place to evolve, from overweight to regular weight, and from unconfident to confident about ourselves, and our surroundings.